It seems that Max, one day after school decided to make some spoof ads for abstinence and also anti-drug campgains. That was on different days. Sisters feature with friends stuffing clothes full of pillows alongside 'gritty' headlines.
"my sister and her friend stuffed their tummies with blankets. We started taking pictures of them in funny poses. Then we decided to have my sister looking sadly out of a window. Well, one thing led to another, and we ended up with this pretty funny spoof abstinence campaign"

It's supposed to be funny. Yet at the same time you can get the message more strongly from these because they're not trying to be too worthy.

abstinence campaign
Followed by: drugs - true?

via Adrants