I need some inconsistency

An amalgamation of content: the aim not to politicise, but exercise. I'll think aloud about politics, technology, current news, as well as being a gay boy and what that really entails.

Saturday, January 24, 2004

Analysis of trends in logo design...

Progressing from the swooshes of recent years, this page covers the recent movements in corporate logos:

This is an effect that is one generation past the swoop: Instead of just making the short stroke, these marks loop in orderly patterns often above the company name. The curvilinear form is very reminiscent of the fun of a Spirograph, and perhaps these accurate but flowing forms suggest the feeling of accomplishment and satisfaction that two plastic gears, four pins and a ballpoint pen can provide: It's a simple victory.

Graphic Design USA


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