G Star catwalk show

On their website, the 'hip' jeans themed company hosts a video of one of their catwalk shows. Along with the usual mock performance art staging, guys with gas masks and balaclavas running about, there is some interesting use of a moving walkway - a treadmill like surface as one finds in airports around the world. They use this moving catwalk to great effect, mock sprinting up and down it, often accompanied with set pieces like old 30's style lamps. Check it out.

The video doesn't really do their style justice. What makes G-Star unique is that they're now just about the only company that is bringing real tailoring to the jeans market. As Levi move ever further away from a cropped style towards an outmoded slouch look which is continually losing interest in the company, G-Star move in the opposite direction. They use odd shaped cuts of fabric that don't fold well to make them easy to store, but are shaped anthropomorphically - as the body is actually shaped. As you see in these jeans which I've got a pair of myself, the cloth had odd lines to it, cutting across the leg. When the clothes are hung up, the look like someone is already wearing them, so they're already shaped like a body rather than having to attempt to reshape when worn in order to accommodate the human form.
Can you tell I'm a massive fan? I don't know whether their 'Concept Elwood' range has been a hit, but it should sell damn well, especially the darker dense blue styles. Of course I'll never know, but I think they're amazing.

Travel Bag

Handcrafter Motor Gilet

Motor Jacket

Belt Detail

Outdoor Campaign

UPDATE: Well, Jeremy has alerted me to the great John Galliano catwalk show for Fall/Winter 04/05. Stunningly creative, far more so than G-Star, with the most amazing mix soundtrack to accompany the tour around fantasy land that you're led on throughout the show. Of course he does have a much larger budget to play with so I'll give them both credit. Nice stuff. I don't see G-Star doing couture in that way for quite a while yet!
http://www.johngalliano.com