WORLD'S LARGEST NEWSPAPER ADS PUBLISHED

HONG KONG (AdAge.com) -- "The Financial Times has created the world's largest newspaper -- complete with paid ads -- by wrapping Two International Finance Center, Hong Kong's newest and tallest skyscraper, and the location of the newspaper's new Asian headquarters. "
"The wrap highlights a TV, print, online and oudoor marketing push to promote the the business publication's new Asian edition that carries the tagline "Independent. Inspired. Indispensable." Ads are also running in Singapore, Japan and South Korea. "
link